CEO Ricky Robinson told me via email that this is Shorthand’s first institutional round of funding, and that the company has been profitable for the past two years.
“We’ve been lucky enough to grow to where we are today through an entirely inbound, organic model that leverages the beautiful content that our customers create in Shorthand to generate leads,” Robinson wrote. “But we’ve been testing other channels with some success and the time is right to ramp up those other marketing initiatives. That’s where we’ll be spending this funding, while also investing heavily in our product to keep Shorthand at the cutting edge of storytelling innovation for the web.”
Those customers include the BBC, Dow Jones, the University of Cambridge, Nature, Manchester City FC and Peloton. For example, BBC News used Shorthand to create this story about searching for dinosaur fossils.
The Shorthand website extols the virtues of “scrollytelling,” where a reader can trigger interesting transitions and effects simply by scrolling through the story. Robinson suggested that this is a way to make stories feel interactive and engaging “without asking your audience to learn how to interact with it.”
The company also says that demand has only increased during the pandemic, with usage quadrupling in the fourth quarter of 2020 and subscription revenue up 8.8% month-over-month in February of this year.
“The platform offers a rare combination of powerful output and simplicity of use for content creators,” said Fortitude Partner Nick Miller in a statement. “It is clear why the word is spreading about the Shorthand story and what it can do for digital communication.”
Elon Musk’s Neuralink has just shared a video showing a monkey playing the iconic game, doing so only using its mind to control the paddles. The key to this seemingly magical ability, of course, is a small implant called Neuralink placed in the monkey’s brain and the software used to analyze how the monkey’s neurons responded to joystick movement.
We first heard about the Neuralink effort involving monkeys and Pong back in early February when Musk teased the news on Clubhouse. Fast-forward several weeks and Neuralink has now shared a video of this accomplishment, one that features a nine-year-old Macaque playing ‘MindPong’ using the implant in its brain.
According to the Neuralink video, this macaque had the implant installed in each side of his brain six or so weeks ago, which is why his hair hasn’t entirely returned to his scalp. Training, in this case, involves a display with a simple game, a joystick built into the wall, and a straw that delivers the macaque a banana smoothie treat when he accomplishes on-screen tasks.
The initial task involves displaying a dot and blocks on the screen. The monkey must use the joystick to move the dot to the block when it appears. While doing this, data gathered by the Neuralink implant is recorded and analyzed, paving the way for total mind control of the game.
At one point the video demonstrates the team unplugging the joystick connected to the display, but the dot continues to move on the screen. This is because the monkey is controlling it by simply thinking about the movements it would perform with the joystick — something that is just as effective when it comes to playing a hardcore game of Pong.
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